Two primary rules:
- Don’t over-attribute in-text information.
- Don’t under-attribute.
If there is a source for every other sentence, take a step back and evaluate which are necessary.
If there is little to no in-text citation, review the sources and give credit where credit is due.
- Quoted or paraphrased source material.
- Proprietary information (information distinct to a particular source), including reports, studies, professional journals and other sources that support contentions in your articles.
- Statistical evidence.
Do Not Cite:
- Common knowledge or obvious information.
- Information distributed widely across a range of media.
- Information commonly found in many dictionaries or encyclopedias.
- For studies, include the publication year and identify who conducted the study.
- Provide brief, complete attribution for people you quote:
- Source Name
- Authoritative identification (job title, credentials, etc.)
- Avoid vague citations, such as “Experts agree…” and “Studies show…” Identify which experts, which studies.