Timeline

GENERAL GUIDELINES:

What It Is: This format will list a series of chronological events that takes you on a journey. 

General To Dos:

• Keep Concise: This is not a bulleted article. Never use paragraph structure, always opting for shot and concise copy over long sentences. 
• Keep Formatting Consistent:  

  • Try to keep each call out in the same character or word count. (EX: If one bullet point is 1 1⁄2 lines long – 70-150 characters including spaces – each sequential bullet point should be the same length).

  • Keep the dates or time periods mostly in the same format. (EX: you can use 1800s, 1801 or 17th century, but not all three).

  • Keep punctuation or lack of punctuation consistent.

• Provide Reference Citations in the Footnotes: Use only credible references. 

INTRODUCTION (IF REQUIRED):

What It Is: 1-2 sentences (or approximately 200 characters including spaces) explaining why the topic is important. 

General To Dos:

• The introduction must be relevant, and not just a regurgitation of the title.
  • Your editor will inform you if you can opt for a timeline infographic with no introduction.

TIMELINE BODY:

What It Is: A bulleted list of dates, in chronological order. 

General To Dos:

• Choose Interesting Events: Dates and events should be relevant to the topic, providing an “ah-hah” moment.
• Lead with the Date, Sequence or Process: Each bullet point should lead with the date (i.e. 1800s, 1801 or 17th century), sequence (i.e. baby’s milestones), or process (i.e. pet adoption process) followed by a small explanation on why it’s important.
  • Explanations are necessary for this format.
• Keep Bullets Concise: Bullet points should be no longer than 1 ½ lines (70-150 characters including spaces) in length.
  • Always check with your editor for guidance. 

EXAMPLES OF WHAT TO DO

• How Do Loyalty Programs Work?