GENERAL GUIDELINES:
What It Is: This format will list a series of chronological events that takes you on a journey.
General To Dos:
- Keep Concise: This is not a bulleted article. Never use paragraph structure, always opting for shot and concise copy over long sentences.
- Keep Formatting Consistent:
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Try to keep each call out in the same character or word count. (EX: If one bullet point is 1 1⁄2 lines long – 70-150 characters including spaces – each sequential bullet point should be the same length).
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Keep the dates or time periods mostly in the same format. (EX: you can use 1800s, 1801 or 17th century, but not all three).
- Keep punctuation or lack of punctuation consistent.
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- Provide Reference Citations in the Footnotes: Use only credible references.
INTRODUCTION (IF REQUIRED):
What It Is: 1-2 sentences (or approximately 200 characters including spaces) explaining why the topic is important.
General To Dos:
- The introduction must be relevant, and not just a regurgitation of the title.
- Your editor will inform you if you can opt for a timeline infographic with no introduction.
TIMELINE BODY:
What It Is: A bulleted list of dates, in chronological order.
General To Dos:
- Choose Interesting Events: Dates and events should be relevant to the topic, providing an “ah-hah” moment.
- Lead with the Date, Sequence or Process: Each bullet point should lead with the date (i.e. 1800s, 1801 or 17th century), sequence (i.e. baby’s milestones), or process (i.e. pet adoption process) followed by a small explanation on why it’s important.
- Explanations are necessary for this format.
- Keep Bullets Concise: Bullet points should be no longer than 1 ½ lines (70-150 characters including spaces) in length.
- Always check with your editor for guidance.
EXAMPLES OF WHAT TO DO
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