What It Is: An image that uses call outs to break down and explain parts of the whole.

General To Dos:

  • Keep Concise: This is not a bulleted article. Never use paragraph structure, always opting for short copy over long sentences.
  • Keep Formatting Consistent:
    • Try to keep each call out in the same character or word count. (EX: If one call out is 1 ½ lines long – 70-150 characters including spaces – each sequential call out should be the same length).
    • Keep punctuation or lack of punctuation consistent.
  • Provide Reference Citations in the Footnotes: Use only credible references.


What It Is: 1-2 sentences (or approximately 200 characters including spaces) explaining why the topic is important.

General To Dos:

  • The introduction must be relevant, and not just a regurgitation of the title.
    • Your editor will inform you if you can opt for an anatomical infographic with no introduction.


What It Is: An abbreviated list of call outs, where each “call out” explains how parts contribute to the whole.

General To Dos:

  • Keep Each Call Out Concise: Call outs should be of no longer than 1 ½ lines (70-150 characters including spaces) in length.
    • Always check with your editor for guidance.
  • Lead with the Most Important Visual Information: Call outs should lead with the most important information, followed by a small explanation (if necessary) on why it’s important.

Example: The Anatomy of an Ideal Candidate
Correct: Mouth: Watch for smiles, which are good, in moderation.
Incorrect: Note both the candidate’s speaking voice and ability to communicate. Ask non-standard questions to hear unrehearsed responses. Watch for smiles. These are a good thing, in moderation.

  • Use an Appendix to Call Out Extras, Side Bars or Notable Items: Use an appendix section for things that add to the infographic as a whole, but are not necessarily visual.




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