GENERAL GUIDELINES:
What It Is: An image that uses call outs to break down and explain parts of the whole.
General To Dos:
- Keep Concise: This is not a bulleted article. Never use paragraph structure, always opting for short copy over long sentences.
- Keep Formatting Consistent:
- Try to keep each call out in the same character or word count. (EX: If one call out is 1 ½ lines long – 70-150 characters including spaces – each sequential call out should be the same length).
- Keep punctuation or lack of punctuation consistent.
- Provide Reference Citations in the Footnotes: Use only credible references.
INTRODUCTION (IF REQUIRED):
What It Is: 1-2 sentences (or approximately 200 characters including spaces) explaining why the topic is important.
General To Dos:
- The introduction must be relevant, and not just a regurgitation of the title.
- Your editor will inform you if you can opt for an anatomical infographic with no introduction.
ANATOMICAL BODY:
What It Is: An abbreviated list of call outs, where each “call out” explains how parts contribute to the whole.
General To Dos:
- Keep Each Call Out Concise: Call outs should be of no longer than 1 ½ lines (70-150 characters including spaces) in length.
- Always check with your editor for guidance.
- Lead with the Most Important Visual Information: Call outs should lead with the most important information, followed by a small explanation (if necessary) on why it’s important.
Example: The Anatomy of an Ideal Candidate
Correct: Mouth: Watch for smiles, which are good, in moderation.
Incorrect: Note both the candidate’s speaking voice and ability to communicate. Ask non-standard questions to hear unrehearsed responses. Watch for smiles. These are a good thing, in moderation.
- Use an Appendix to Call Out Extras, Side Bars or Notable Items: Use an appendix section for things that add to the infographic as a whole, but are not necessarily visual.
EXAMPLES OF WHAT TO DO
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